For Companies
University of applied sciences
Research and teaching
Optional focus in Business Administration or Industrial Engineering
BWL (Business Administration) students with a focus on Digital Business are ideally positioned to accompany digital transformations in companies.
With the shift of customer journeys to digital in both B2B and B2C sectors and the increasing digitalization, automation, and optimization of traditional tasks and work processes, there is a high demand for graduates in the field of Digital Business.
In startups, medium-sized companies, and large corporations, professionals who can master digital purchasing and selling processes, from initiation to conclusion, are in demand.
Studying with a focus on Digital Business prepares you to become an indispensable player in the modern business world.
The digital transformation is fundamentally changing the business world by redefining the connection between humans and technology.
For prospective industrial engineers, focusing on Digital Business offers the chance to develop essential competencies necessary for supporting companies in the implementation and improvement of digitally automated processes.
The ability to automate technical systems while meeting business management requirements increases the value of graduates for companies wanting to optimize their technical processes and digital business operations, such as purchasing and selling processes.
By focusing on Digital Business, you become a central force not only connecting technology and business but also driving automation as a key element in enhancing business success.
Start of study
Usually on October 1 of the respective year
Duration of study
7 semesters regularly
Degree
Bachelor of Science in the chosen degree with focus in Digital Business / total 210 ECTS credits
Cycle
13 weeks per term at the partner company, 10 weeks per term at NORDAKADEMIE
Tuition fee
Paid by the partner company during the standard period of study
Start of study
Usually on October 1 of the respective year
Duration of study
7 semesters regularly
Degree
Bachelor of Science in the chosen degree with focus in Digital Business / total 210 ECTS credits
Cycle
Tuition fee
Studying the focus on Digital Business - what does that mean?
Digital Business refers to the comprehensive integration of digital technologies across all business areas, leading to a fundamental change in the way business models and processes function and create value for customers.
In the 4th semester, the focus is on Digital Commerce, followed by the 5th semester, which is dedicated to digital business processes.
In the 6th semester, you will deepen your knowledge in specific areas: Business Administration with a focus on selected aspects of Digital Business and Industrial Engineering with a focus on automation of technical systems.
The 7th semester rounds off the focus with the module Business-IT-Alignment. Here, you learn how to align business processes with the possibilities and limitations of data processing and communication technology.
Overview of the focus modules:
4th Sem.: Digital Commerce
5th Sem.: Digital Business Processes
6th Sem.:
Business Administration: Selected Aspects of Digital Business
Industrial Engineering: Automation of Technical Systems
7th Sem.: Business-IT-Alignment
Graduates who have chosen Digital Business or related majors in study programs such as Business Administration and Industrial Engineering open up a wide range of career perspectives in the dynamic world of digital economy and technology.
They qualify for key positions in areas such as e-commerce, user experience, digital marketing, sales, procurement, media planning, market research, digital consulting, and specifically for industrial engineers in product management, technical sales, operations management, and process optimization.
Through their in-depth knowledge in the integration of digital technologies, they significantly contribute to optimizing the digital business models of companies and developing innovative solutions that meet the future requirements of the market.
These competencies open up versatile and future-proof career opportunities in companies of any kind and size - from start-ups to medium-sized enterprises to global corporations, allowing graduates of both fields of study to benefit equally from developments in the digital economy.
These competencies prepare you to effectively navigate the digital business world and develop innovative and/or technical solutions.
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